APA-viite (7. p.)

KEEGAN, W. J. (1995). Global marketing management. Prentice hall.

Chicago-viite (17. p.)

KEEGAN, Warren J. Global Marketing Management. New Jersey: Prentice hall, 1995.

MLA-viite (9. p.)

KEEGAN, Warren J. Global Marketing Management. Prentice hall, 1995.