Cita APA (7a ed.)

KEEGAN, W. J. (1995). Global marketing management. Prentice hall.

Cita Chicago Style (17a ed.)

KEEGAN, Warren J. Global Marketing Management. New Jersey: Prentice hall, 1995.

Cita MLA (9a ed.)

KEEGAN, Warren J. Global Marketing Management. Prentice hall, 1995.