APA (7th ed.) Citation

KEEGAN, W. J. (1995). Global marketing management. Prentice hall.

Chicago Style (17th ed.) Citation

KEEGAN, Warren J. Global Marketing Management. New Jersey: Prentice hall, 1995.

MLA (9th ed.) Citation

KEEGAN, Warren J. Global Marketing Management. Prentice hall, 1995.

Warning: These citations may not always be 100% accurate.