Cita APA (7th ed.)

KEEGAN, W. J. (1995). Global marketing management. Prentice hall.

Cita Chicago (17th ed.)

KEEGAN, Warren J. Global Marketing Management. New Jersey: Prentice hall, 1995.

Cita MLA (9th ed.)

KEEGAN, Warren J. Global Marketing Management. Prentice hall, 1995.