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Consumer behavior: classical a...
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Consumer behavior: classical and contemporary dimensions
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Bibliographic Details
Main Author:
McNEAL, James U
Other Authors:
McDANIEL, Stephen W
Format:
Book
Language:
English
Published:
Boston
Little
Brown
Subjects:
MANAJEMEN PEMASARAN
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Physical Description:
xix, 505 p.; bib.; ind.; 23 cm
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