Marketing myths that are killing business: mitos-mitosmarketing yang mematikan bisnis/ penerjemah F. Tjiptono

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Bibliographic Details
Main Author:	CLANCY, Kevin J
Other Authors:	SHULMAN, Robert S, TJIPTONO, Fandy
Format:	Book
Language:	English
Published:	Yogyakarta Andi dan McGraw-Hill 1996
Subjects:	MANAJEMEN PEMASARAN
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245		\|a Marketing myths that are killing business: mitos-mitosmarketing yang mematikan bisnis/ penerjemah F. Tjiptono
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300		\|a xiv, 397 p.; ill.; 23 cm
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