Marketing myths that are killing business: mitos-mitosmarketing yang mematikan bisnis/ penerjemah F. Tjiptono

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Bibliographic Details
Main Author: CLANCY, Kevin J
Other Authors: SHULMAN, Robert S, TJIPTONO, Fandy
Format: Book
Language:English
Published: Yogyakarta Andi dan McGraw-Hill 1996
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Description
Physical Description:xiv, 397 p.; ill.; 23 cm
ISBN:9795333348