APA (7th ed.) Citation

LEENDERS, M. R., & BLENKHORN, D. L. (1988). Reverse marketing: The new buyer-supplier relationship. The Free Press.

Chicago Style (17th ed.) Citation

LEENDERS, Michiel R., and David L. BLENKHORN. Reverse Marketing: The New Buyer-supplier Relationship. London: The Free Press, 1988.

MLA (9th ed.) Citation

LEENDERS, Michiel R., and David L. BLENKHORN. Reverse Marketing: The New Buyer-supplier Relationship. The Free Press, 1988.