McKENNA, R. (1991). Relationship marketing: Succesful startegies for the -age of the customer. Addison-Wesley.
芝加哥风格引文McKENNA, Regis. Relationship Marketing: Succesful Startegies for the -age of the Customer. New York: Addison-Wesley, 1991.
MLA引文McKENNA, Regis. Relationship Marketing: Succesful Startegies for the -age of the Customer. Addison-Wesley, 1991.
警告：这些引文格式不一定是100％准确.