APA-ийн эшлэл(7 дахь хэвлэлт)

McKENNA, R. (1991). Relationship marketing: Succesful startegies for the -age of the customer. Addison-Wesley.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

McKENNA, Regis. Relationship Marketing: Succesful Startegies for the -age of the Customer. New York: Addison-Wesley, 1991.

MLA -ийн эшлэл (9 дэх хэвлэлт)

McKENNA, Regis. Relationship Marketing: Succesful Startegies for the -age of the Customer. Addison-Wesley, 1991.