MaxiMarketing: the direction in advertising, promotion, and marketing strategy
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Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
1988
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001 | 15747 | ||
003 | 004606/UMS/96/P | ||
005 | 20120331220044.0 | ||
006 | |||
007 | |||
008 | 080101t xxu||||| |||| 00| 0 eng d | ||
040 | |c UMS | ||
041 | |a ENG | ||
082 | |a 658.8 |2 22 | ||
090 | |b 004606/UMS/96/P | ||
100 | |a RAPP, Stan | ||
245 | |a MaxiMarketing: the direction in advertising, promotion, and marketing strategy | ||
260 | |a New York |b McGraw-Hill |c 1988 | ||
300 | |a v, 276 p.; ind.; 21 cm | ||
650 | |a MARKETING | ||
700 | |a COLLINS, Thomas L | ||
942 | |2 ddc |c BKS |6 658_800000000000000 | ||
999 | |c 15747 |d 15747 | ||
952 | |0 1 |1 0 |2 ddc |4 0 |6 658_800000000000000_RAP_M_1988 |7 1 |8 CAD |9 71484 |a PUSAT |b PUSAT |c CAD |d 1999-04-23 |e P |k CAD |o 658.8 Rap M 1988 |p 96-04606 |t 1 |w 1999-04-23 |y BKSC |