APA (7th ed.) Citation

RAPP, S., & COLLINS, T. L. (1988). MaxiMarketing: The direction in advertising, promotion, and marketing strategy. McGraw-Hill.

Chicago Style (17th ed.) Citation

RAPP, Stan, and Thomas L. COLLINS. MaxiMarketing: The Direction in Advertising, Promotion, and Marketing Strategy. New York: McGraw-Hill, 1988.

MLA (9th ed.) Citation

RAPP, Stan, and Thomas L. COLLINS. MaxiMarketing: The Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1988.