RAPP, S., & COLLINS, T. L. (1988). MaxiMarketing: The direction in advertising, promotion, and marketing strategy. McGraw-Hill.
Citace podle Chicago (17th ed.)RAPP, Stan, a Thomas L. COLLINS. MaxiMarketing: The Direction in Advertising, Promotion, and Marketing Strategy. New York: McGraw-Hill, 1988.
Citace podle MLA (9th ed.)RAPP, Stan, a Thomas L. COLLINS. MaxiMarketing: The Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1988.
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