Citace podle APA (7th ed.)

RAPP, S., & COLLINS, T. L. (1988). MaxiMarketing: The direction in advertising, promotion, and marketing strategy. McGraw-Hill.

Citace podle Chicago (17th ed.)

RAPP, Stan, a Thomas L. COLLINS. MaxiMarketing: The Direction in Advertising, Promotion, and Marketing Strategy. New York: McGraw-Hill, 1988.

Citace podle MLA (9th ed.)

RAPP, Stan, a Thomas L. COLLINS. MaxiMarketing: The Direction in Advertising, Promotion, and Marketing Strategy. McGraw-Hill, 1988.

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