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|a 658.8
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|b 004563/UMS/96/P
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|a CRAVENS, David W.
|
| 245 |
|
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|a Strategic marketing. -- 2nd ed.
|
| 260 |
|
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|a Homewood
|b IRWIN
|c 1987
|
| 300 |
|
|
|a xvi, 679 p.; ill.; ind.; 24 cm
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| 650 |
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|a MANAJEMEN PEMASARAN
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| 942 |
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