APA (7th ed.) Citation

HORTON, R. L. (1984). Buyer behavior: A decision-making approach. Charles E. Merril.

Chicago Style (17th ed.) Citation

HORTON, Raymond L. Buyer Behavior: A Decision-making Approach. Columbus: Charles E. Merril, 1984.

MLA (9th ed.) Citation

HORTON, Raymond L. Buyer Behavior: A Decision-making Approach. Charles E. Merril, 1984.