Cita APA (7th ed.)

McCARTHY, D. J. (1987). Business policy and strategy: Concepts andreadings. -- ed.4. IRWIN.

Cita Chicago (17th ed.)

McCARTHY, Daniel J. Business Policy and Strategy: Concepts Andreadings. -- Ed.4. Homewood: IRWIN, 1987.

Cita MLA (9th ed.)

McCARTHY, Daniel J. Business Policy and Strategy: Concepts Andreadings. -- Ed.4. IRWIN, 1987.