APA (7th ed.) Citation

ASSAEL, H. (1985). Marketing management: Strategy and action. Kent Publishing.

Chicago Style (17th ed.) Citation

ASSAEL, Henry. Marketing Management: Strategy and Action. Boston: Kent Publishing, 1985.

MLA (9th ed.) Citation

ASSAEL, Henry. Marketing Management: Strategy and Action. Kent Publishing, 1985.

Warning: These citations may not always be 100% accurate.