APA (7th ed.) Citation

ASSAEL, H. (1984). Consumer behavior and marketing action.-- Ed.2. Kent.

Chicago Style (17th ed.) Citation

ASSAEL, Henry. Consumer Behavior and Marketing Action.-- Ed.2. Massachusetts: Kent, 1984.

MLA (9th ed.) Citation

ASSAEL, Henry. Consumer Behavior and Marketing Action.-- Ed.2. Kent, 1984.