Cita APA (7th ed.)

ASSAEL, H. (1984). Consumer behavior and marketing action.-- Ed.2. Kent.

Cita Chicago (17th ed.)

ASSAEL, Henry. Consumer Behavior and Marketing Action.-- Ed.2. Massachusetts: Kent, 1984.

Cita MLA (9th ed.)

ASSAEL, Henry. Consumer Behavior and Marketing Action.-- Ed.2. Kent, 1984.