Consumer behavior: implications for marketingstrategy. -- 3rd ed.

Consumer behavior: implications for marketingstrategy. -- 3rd ed.

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Bibliographic Details
Main Author: HAWKINS, Del I.
Other Authors: BEST, Roger J., CONEY, Kenneth A.
Format: Book
Language:English
Published: Plano Business Publications 1986
Subjects:
PERILAKU KONSUMEN, PEMASARAN
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