Consumer behavior: implications for marketingstrategy. -- 3rd ed.

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Bibliographic Details
Main Author:	HAWKINS, Del I.
Other Authors:	BEST, Roger J., CONEY, Kenneth A.
Format:	Book
Language:	English
Published:	Plano Business Publications 1986
Subjects:	PERILAKU KONSUMEN, PEMASARAN
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100		\|a HAWKINS, Del I.
245		\|a Consumer behavior: implications for marketingstrategy. -- 3rd ed.
260		\|a Plano \|b Business Publications \|c 1986
300		\|a xiv, 740 p.; ill.; ind.; 25 cm
650		\|a PERILAKU KONSUMEN, PEMASARAN
700		\|a BEST, Roger J.
700		\|a CONEY, Kenneth A.
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