APA (7th ed.) Citation

KOTLER, P. (1988). Marketing management: Analysis, planning, implementati-on and control.-- ed.6. Prentice Hall.

Chicago Style (17th ed.) Citation

KOTLER, Philip. Marketing Management: Analysis, Planning, Implementati-on and Control.-- Ed.6. New Jersey: Prentice Hall, 1988.

MLA (9th ed.) Citation

KOTLER, Philip. Marketing Management: Analysis, Planning, Implementati-on and Control.-- Ed.6. Prentice Hall, 1988.