Cita APA (7th ed.)

KOTLER, P. (1988). Marketing management: Analysis, planning, implementati-on and control.-- ed.6. Prentice Hall.

Cita Chicago (17th ed.)

KOTLER, Philip. Marketing Management: Analysis, Planning, Implementati-on and Control.-- Ed.6. New Jersey: Prentice Hall, 1988.

Cita MLA (9th ed.)

KOTLER, Philip. Marketing Management: Analysis, Planning, Implementati-on and Control.-- Ed.6. Prentice Hall, 1988.