Basic marketing: a managerial approach

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Bibliographic Details
Main Author:	McCARTHY, E.Jerome
Other Authors:	PERREAULT, William D
Format:	Book
Language:	English
Published:	Homewood Irwin 1990
Edition:	Ed.10
Subjects:	PEMASARAN
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Description
Physical Description:	ix, 734 p.; ill.; ind.; 24 cm
ISBN:	9780256068658

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