McCARTHY, E., & PERREAULT, W. D. (1990). Basic marketing: A managerial approach (Ed.10.). Irwin.
芝加哥风格引文McCARTHY, E.Jerome, 与 William D. PERREAULT. Basic Marketing: A Managerial Approach. Ed.10. Homewood: Irwin, 1990.
MLA引文McCARTHY, E.Jerome, 与 William D. PERREAULT. Basic Marketing: A Managerial Approach. Ed.10. Irwin, 1990.
警告：这些引文格式不一定是100％准确.