APA (7e ed.) Bronvermelding

McCARTHY, E., & PERREAULT, W. D. (1990). Basic marketing: A managerial approach (Ed.10.). Irwin.

Chicago (17e ed.) Bronvermelding

McCARTHY, E.Jerome, en William D. PERREAULT. Basic Marketing: A Managerial Approach. Ed.10. Homewood: Irwin, 1990.

MLA (9e ed.) Bronvermelding

McCARTHY, E.Jerome, en William D. PERREAULT. Basic Marketing: A Managerial Approach. Ed.10. Irwin, 1990.