Lua APA (7ú heag.)

McCARTHY, E., & PERREAULT, W. D. (1990). Basic marketing: A managerial approach (Ed.10.). Irwin.

Lua i Stíl Chicago (17ú heag.)

McCARTHY, E.Jerome, agus William D. PERREAULT. Basic Marketing: A Managerial Approach. Ed.10. Homewood: Irwin, 1990.

Lua MLA (9ú heag.)

McCARTHY, E.Jerome, agus William D. PERREAULT. Basic Marketing: A Managerial Approach. Ed.10. Irwin, 1990.

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