APA (7th ed.) Citation

McCARTHY, E., & PERREAULT, W. D. (1990). Basic marketing: A managerial approach (Ed.10.). Irwin.

Chicago Style (17th ed.) Citation

McCARTHY, E.Jerome, and William D. PERREAULT. Basic Marketing: A Managerial Approach. Ed.10. Homewood: Irwin, 1990.

MLA (9th ed.) Citation

McCARTHY, E.Jerome, and William D. PERREAULT. Basic Marketing: A Managerial Approach. Ed.10. Irwin, 1990.