APA引文

GULTINAN, J. P., & PAUL, G. W. (1985). Marketing management: Strategies and programs.-- ed.2. McGraw-Hill Book co.

芝加哥风格引文

GULTINAN, Joseph P., 与 Gordon W. PAUL. Marketing Management: Strategies and Programs.-- Ed.2. New York: McGraw-Hill Book co, 1985.

MLA引文

GULTINAN, Joseph P., 与 Gordon W. PAUL. Marketing Management: Strategies and Programs.-- Ed.2. McGraw-Hill Book co, 1985.