APA (7th ed.) Citation

GULTINAN, J. P., & PAUL, G. W. (1985). Marketing management: Strategies and programs.-- ed.2. McGraw-Hill Book co.

Chicago Style (17th ed.) Citation

GULTINAN, Joseph P., and Gordon W. PAUL. Marketing Management: Strategies and Programs.-- Ed.2. New York: McGraw-Hill Book co, 1985.

MLA (9th ed.) Citation

GULTINAN, Joseph P., and Gordon W. PAUL. Marketing Management: Strategies and Programs.-- Ed.2. McGraw-Hill Book co, 1985.