APA (7th ed.) Citation

DALRYMPLE, D. J., & PARSONS, L. J. (1986). Marketing management: Strategy and cases.-- ed.4. John Wiley and Sons.

Chicago Style (17th ed.) Citation

DALRYMPLE, Douglas J., and Leonard J. PARSONS. Marketing Management: Strategy and Cases.-- Ed.4. New York: John Wiley and Sons, 1986.

MLA (9th ed.) Citation

DALRYMPLE, Douglas J., and Leonard J. PARSONS. Marketing Management: Strategy and Cases.-- Ed.4. John Wiley and Sons, 1986.