Cita APA (7th ed.)

DALRYMPLE, D. J., & PARSONS, L. J. (1986). Marketing management: Strategy and cases.-- ed.4. John Wiley and Sons.

Cita Chicago (17th ed.)

DALRYMPLE, Douglas J., i Leonard J. PARSONS. Marketing Management: Strategy and Cases.-- Ed.4. New York: John Wiley and Sons, 1986.

Cita MLA (9th ed.)

DALRYMPLE, Douglas J., i Leonard J. PARSONS. Marketing Management: Strategy and Cases.-- Ed.4. John Wiley and Sons, 1986.