APA (7th ed.) Citation

ROTZOLL, K. B., & HAEFNER, J. E. (1986). Advertising in contemporary society: Perspectives toward understanding. South-Western Pub. Co.

Chicago Style (17th ed.) Citation

ROTZOLL, Kim B., and James E. HAEFNER. Advertising in Contemporary Society: Perspectives Toward Understanding. Cincinnati: South-Western Pub. Co, 1986.

MLA (9th ed.) Citation

ROTZOLL, Kim B., and James E. HAEFNER. Advertising in Contemporary Society: Perspectives Toward Understanding. South-Western Pub. Co, 1986.