ROTZOLL, K. B., & HAEFNER, J. E. (1986). Advertising in contemporary society: Perspectives toward understanding. South-Western Pub. Co.
Citace podle Chicago (17th ed.)ROTZOLL, Kim B., a James E. HAEFNER. Advertising in Contemporary Society: Perspectives Toward Understanding. Cincinnati: South-Western Pub. Co, 1986.
Citace podle MLA (9th ed.)ROTZOLL, Kim B., a James E. HAEFNER. Advertising in Contemporary Society: Perspectives Toward Understanding. South-Western Pub. Co, 1986.
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