Cita APA (7th ed.)

ROTZOLL, K. B., & HAEFNER, J. E. (1986). Advertising in contemporary society: Perspectives toward understanding. South-Western Pub. Co.

Cita Chicago (17th ed.)

ROTZOLL, Kim B., i James E. HAEFNER. Advertising in Contemporary Society: Perspectives Toward Understanding. Cincinnati: South-Western Pub. Co, 1986.

Cita MLA (9th ed.)

ROTZOLL, Kim B., i James E. HAEFNER. Advertising in Contemporary Society: Perspectives Toward Understanding. South-Western Pub. Co, 1986.