APA (7th ed.) Citation

BUSCH, P. S., & HOUSTON, M. J. (1985). Marketing: Strategic foundations. Richard D.Irwin.

Chicago Style (17th ed.) Citation

BUSCH, Paul S., and Michael J. HOUSTON. Marketing: Strategic Foundations. Illinois: Richard D.Irwin, 1985.

MLA (9th ed.) Citation

BUSCH, Paul S., and Michael J. HOUSTON. Marketing: Strategic Foundations. Richard D.Irwin, 1985.