Strategic marketing cases and applications
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Illinois
Richard D.Irwin
1983
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| Subjects: | |
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| 090 | |b 029742/UMS/95/P | ||
| 100 | |a CRAVENS, David W | ||
| 245 | |a Strategic marketing cases and applications | ||
| 260 | |a Illinois |b Richard D.Irwin |c 1983 | ||
| 300 | |a xix, 648 p.; 24 cm | ||
| 650 | |a PEMASARAN | ||
| 700 | |a LAMB, Charles W | ||
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| 999 | |c 12817 |d 12817 | ||
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