CRAVENS, D. W., & LAMB, C. W. (1983). Strategic marketing cases and applications. Richard D.Irwin.
芝加哥风格引文CRAVENS, David W., 与 Charles W. LAMB. Strategic Marketing Cases and Applications. Illinois: Richard D.Irwin, 1983.
MLA引文CRAVENS, David W., 与 Charles W. LAMB. Strategic Marketing Cases and Applications. Richard D.Irwin, 1983.
警告：这些引文格式不一定是100％准确.