APA (7th ed.) Citation

CRAVENS, D. W., & LAMB, C. W. (1983). Strategic marketing cases and applications. Richard D.Irwin.

Chicago Style (17th ed.) Citation

CRAVENS, David W., and Charles W. LAMB. Strategic Marketing Cases and Applications. Illinois: Richard D.Irwin, 1983.

MLA (9th ed.) Citation

CRAVENS, David W., and Charles W. LAMB. Strategic Marketing Cases and Applications. Richard D.Irwin, 1983.