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|a 658.8
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|b 029265/UMS/95/H
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|a COHEN, William A
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| 245 |
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|a The practice of marketing management: analysis, plan-ning, and implementation.-- Ed.2
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| 260 |
|
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|a New York
|b Macmillan
|c 1991
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| 300 |
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|a xx, 693+G.16+I.34 p.; ill.; ind.; 24 cm
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|a urut
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|p 95-29265
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|y BKSC
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