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The practice of marketing mana...
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The practice of marketing management: analysis, plan-ning, and implementation.-- Ed.2
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Bibliographic Details
Main Author:
COHEN, William A
Format:
Book
Language:
English
Published:
New York
Macmillan
1991
Subjects:
MANAJEMEN PEMASARAN
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Physical Description:
xx, 693+G.16+I.34 p.; ill.; ind.; 24 cm
ISBN:
0029465826
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