APA-ийн эшлэл(7 дахь хэвлэлт)

COHEN, W. A. (1991). The practice of marketing management: Analysis, plan-ning, and implementation.-- Ed.2. Macmillan.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

COHEN, William A. The Practice of Marketing Management: Analysis, Plan-ning, and Implementation.-- Ed.2. New York: Macmillan, 1991.

MLA -ийн эшлэл (9 дэх хэвлэлт)

COHEN, William A. The Practice of Marketing Management: Analysis, Plan-ning, and Implementation.-- Ed.2. Macmillan, 1991.