APA (7th ed.) Citation

COHEN, W. A. (1991). The practice of marketing management: Analysis, plan-ning, and implementation.-- Ed.2. Macmillan.

Chicago Style (17th ed.) Citation

COHEN, William A. The Practice of Marketing Management: Analysis, Plan-ning, and Implementation.-- Ed.2. New York: Macmillan, 1991.

MLA (9th ed.) Citation

COHEN, William A. The Practice of Marketing Management: Analysis, Plan-ning, and Implementation.-- Ed.2. Macmillan, 1991.