APA (7th ed.) Citation

GAMBLE, M. W., & GAMBLE, T. K. (1986). Introducing mass communication. McGraw-Hill.

Chicago Style (17th ed.) Citation

GAMBLE, Michael W., and Teri Kwal GAMBLE. Introducing Mass Communication. New York: McGraw-Hill, 1986.

MLA (9th ed.) Citation

GAMBLE, Michael W., and Teri Kwal GAMBLE. Introducing Mass Communication. McGraw-Hill, 1986.