Applications in basic marketing: clippings from the popular business press.-- Ed.1991-1992

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Bibliographic Details
Main Author:	MCCARTHY, E. Jerome
Other Authors:	PERREAULT, William D., Jr
Format:	Book
Language:	English
Published:	Homewwod Irwin 1991
Subjects:	PEMASARAN
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Description
Physical Description:	viii, 107 p.; ill.; 26 cm
ISBN:	9780256101164

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