APA (7th ed.) Citation

MCCARTHY, E. J., & PERREAULT, W. D., Jr. (1991). Applications in basic marketing: Clippings from the popular business press.-- Ed.1991-1992. Irwin.

Chicago Style (17th ed.) Citation

MCCARTHY, E. Jerome, and William D. PERREAULT, Jr. Applications in Basic Marketing: Clippings from the Popular Business Press.-- Ed.1991-1992. Homewwod: Irwin, 1991.

MLA (9th ed.) Citation

MCCARTHY, E. Jerome, and William D. PERREAULT, Jr. Applications in Basic Marketing: Clippings from the Popular Business Press.-- Ed.1991-1992. Irwin, 1991.