APA (7th ed.) Citation

LEHMANN, D. R., & WINER, R. S. (1991). Analysis for marketing planning. Irwin.

Chicago Style (17th ed.) Citation

LEHMANN, Donald R., and Russell S. WINER. Analysis for Marketing Planning. Homewood: Irwin, 1991.

MLA (9th ed.) Citation

LEHMANN, Donald R., and Russell S. WINER. Analysis for Marketing Planning. Irwin, 1991.