Style de citation APA (7e éd.)

BOVEE, C. L., & ARENS, W. F. (1986). Contemporary advertising.-- 2nd ed. IRWIN.

Style de citation Chicago (17e éd.)

BOVEE, Courtland L., et William F. ARENS. Contemporary Advertising.-- 2nd Ed. Illinois: IRWIN, 1986.

Style de citation MLA (9e éd.)

BOVEE, Courtland L., et William F. ARENS. Contemporary Advertising.-- 2nd Ed. IRWIN, 1986.