APA-viite (7. p.)

BOVEE, C. L., & ARENS, W. F. (1986). Contemporary advertising.-- 2nd ed. IRWIN.

Chicago-viite (17. p.)

BOVEE, Courtland L., ja William F. ARENS. Contemporary Advertising.-- 2nd Ed. Illinois: IRWIN, 1986.

MLA-viite (9. p.)

BOVEE, Courtland L., ja William F. ARENS. Contemporary Advertising.-- 2nd Ed. IRWIN, 1986.