APA aipamena

BOVEE, C. L., & ARENS, W. F. (1986). Contemporary advertising.-- 2nd ed. IRWIN.

Chicago Style aipamena

BOVEE, Courtland L., and William F. ARENS. Contemporary Advertising.-- 2nd Ed. Illinois: IRWIN, 1986.

MLA aipamena

BOVEE, Courtland L., and William F. ARENS. Contemporary Advertising.-- 2nd Ed. IRWIN, 1986.